Wednesday, November 22, 2017
Friday, November 5, 2010
coco loves tumblr
The Team Coco launch has been one of the most entertaining, original, and creative campaigns that we've seen in a long time.
Coco's latest release: a little love note for the bloggers who use Tumblr, that lovable easy to use blogging tool. And Coco is using Tumblr, too.
The Coco promotion is a great example of a campaign that's utilized pretty much every social tool in existence, and in a way that connects with each appropriate audience. Consider this your next case study. Thanks, Casey!
media channels too cluttered? try the leaf pile.
William Cravis is on a ten week residency at the Boston Center of the Arts, where he's...stamping leaves.
He's created several campaigns (or leaf drops) with actual fallen leaves that have been stamped with entertaining messages. Our friend Jane happened on one during her walk to the office yesterday morning. If you find a leaf, you can report it on his site, keep it for your collection (no two are the same!) or just leave it on the ground for the squirrels to enjoy.
Leafvertising. This has to be the best way to promote falling prices ever.
don draper says "what?"
happy can weekend
Full Circle Bar in NYC is planning a weekend devoted to worshiping the can. That's right, the can: that magical aluminum device that keeps your beer ice cold.
The Candemonium event celebrates that cans cost less to ship then glass bottles (leaving a smaller carbon footprint), require less energy to produce than bottles, and act like little mini kegs that fit into your hands.
What a great concept by a small business to create a fun event that's all about selling beer. Let's go.
Wednesday, November 3, 2010
dead drops: the secret art project in your city.
As part of his residency at the Eyebeam gallery, Aram Bartholl has created a fun project in NYC: Dead Drops.
He's installed USB drives in five random locations across the city, where you can go to upload or download any files you'd like. See what's there. Share some artwork. Share a video. Or share that 2011 planning deck. There's a "read me" file on the drive that explains the project to anyone who connects.
Here's what's even cooler: it's taken off. Now other artists in cities across the country are installing their own Dead Drops, and Aram's documenting them on his DeadDrops blog. Super freaking awesome. From Waxy.org
where do you want to go?
MapCrunch is a fun place to go when you don't know where you want to go, or are just looking for a random escape across the world, from the comfort of your cozy cubicle.
MapCrunch takes you to a random location anywhere in the world, using Google Maps Street View. (I went to Hong Kong.) Strangely engaging.
just take a minute and 42 seconds...
When was the last time you jumped in a puddle?
This mental health break brought to you by Brand Flakes for Breakfast. (Also a wonderful demo of photography on the Canon 550D) Thanks, Eliza!
what have you done for art and your neighborhood?
Designer/illustrator Chris Parks put together a pretty amazing show over Halloween weekend. Chris pulled together some of the cooler creative people in his neighborhood and created a fun exhibit that allowed Halloween party goers to photograph themselves in fun, interactive settings. Check out the Flickr photo set, and you'll be blown away, wishing you were there.
What's super awesome here:
+ Chris opened up his studio to the public. A lot of businesses wouldn't be comfortable with this.
+ Chris and his friends produced the props and artwork on their own time, for the pure enjoyment of creating something cool and fun.
+ In return, their community experienced art in a new way, walked into a studio they might have otherwise ignored, and likely shared photos on Facebook with their friends across the globe.
This could have easily been brand sponsored (and we're sure brands will be hiring Chris for this in the future), but what's cool here is that the people involved did this for the love of the experience and their community. Couldn't you be doing the same? (Thanks, Casey!)
how you bring design to the business world
Peter Lawrence points out that business people aren't all money grubbing asshats, and creative people aren't all flaky freaks.
When you marry the two harmoniously, you connect to people, improve their lives, and build more successful brands. Wow. He almost makes it sound easy. Thanks, Eliza!
social america: educated, affluent and creative
Creative Class has some super geeky analysis of the social U.S.
There's a lot of information that you would probably have safely assumed, like people who use social media gravitate toward urban areas, are more highly educated, compensated, and more open to diversity.
There's also some gorgeous charts, numbers and facts to back it all up. Stick this in your next PowerPoint deck and leave your friends in awe.
you're not supposed to tweet this...
You're supposed to be spending today without Facebook, Twitter or other social tools. Basically, you should cease to exist today. Or at least in the social sphere. It's all part of Communication Shutdown day.
Why would you consider doing something so ridiculous? Because maybe it will raise some awareness (and money) about autism. And if you do choose to shut down for today, they'd really think you're cool if you gave just $5 to the cause. (And if you donate, they'll give you badges and all the tools you need to tell your friends that you're incommunicado today.)
We'd rather tweet about it, but respect those who are shutting down. (Maybe those of us who continue to live socially could give $10 as a communication tax today??) See you tomorrow.
sears your way
First zombies, now this: Sears is embracing this internet thing in a big way.
Sears just launched Ad Your Way, a new suite of tools on their site that let you receive more targeted offers, and follow products.
Why would you care to follow a product? Because doing so lets you get alerts when there's a price drop. You can even enter a desired purchase price, and they'll ping you when the product has dropped to your action point.
Looks like Sears is not only getting a refresh to their digital promotion, but they're looking at digital in every way, and asking "how can we improve the customer experience?" Cool.
music biz using apps as ads, too
Here's another great example of a mobile app being used as an ad - this time by the band Cassius, to promote their new single.
Apps may be (relatively) expensive to produce and people only view/use them for a short period of time, but isn't that exactly what advertisements are?
Download the app and make your friends look ridiculous with silly lip syncing. Thanks, Eliza!
no ads necessary
a bunch of geeky costume ideas
You're an internet nerd. And you want to show your friends what a hot nerd you really are, so you need to come up with an ultra-geek costume for the weekend.
Here's a few ideas to get you started. Most of these are pretty sad executions of good ideas, but you have to admit the 404 page is pretty freaking awesome.
what are people shopping for?
Here's a crafty little info graphic that illustrates what people are buying on the internet. Which it looks like is...everything that you can buy.
the the
Think the word "the" doesn't have any personality?
Check out this gallery of hand drawn "the" words, taken from old movie posters. This is how you make "the" interesting. Thanks, Eliza!
focus groups made fun
CrowdTap makes focus groups fun by rewarding users point by point, penny by penny. Answer questions and earn points. Earn more points and get cash. Use points for goodies, and use cash for whatever you want.
Brands get answers to questions, fans get cash and prizes. Sounds like a win win for everyone.
fans making it happen
Here's a cute, heartwarming story about crowdfunding. The artist Belle and Sebastian last played in Brazil in 2001, but had no plans to play there on their current tour.
Five fans from Brazil set up a site in an attempt to make it happen. They needed to raise $33K to bring the band to their town, so they asked fans to join the cause. They got 280 people to pay $120 each (and these people became founding shareholders).
The concert hall was booked, and then 2,000 tickets sold. Long and short? Belle and Sebastian came to Brazil, and the founding shareholders got to see them for free. Crowds rock.
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