is death marketing ever ok?

The Pearl Source is offering a 15% discount on pearls, in honor of June Cleaver, or Barbara Billingsley, the woman who portrayed June Cleaver in Leave it to Beaver, and who recently passed away.

Just enter the code JuneCleaver at checkout. Appropriate?

(From @elizaword)

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Original source : http://www.brandflakesforbreakfast.com/2010/10/is-...