First zombies, now this: Sears is embracing this internet thing in a big way.
Sears just launched Ad Your Way, a new suite of tools on their site that let you receive more targeted offers, and follow products.
Why would you care to follow a product? Because doing so lets you get alerts when there's a price drop. You can even enter a desired purchase price, and they'll ping you when the product has dropped to your action point.
Looks like Sears is not only getting a refresh to their digital promotion, but they're looking at digital in every way, and asking "how can we improve the customer experience?" Cool.
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